{"id":1288,"date":"2023-04-05T18:58:26","date_gmt":"2023-04-05T16:58:26","guid":{"rendered":"https:\/\/spinter.lt\/?page_id=1288"},"modified":"2023-06-02T11:38:08","modified_gmt":"2023-06-02T09:38:08","slug":"reklama-ir-komunikacija","status":"publish","type":"page","link":"https:\/\/spinter.lt\/en\/sprendimai\/reklama-ir-komunikacija\/","title":{"rendered":"Advertising and communication"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1288\" class=\"elementor elementor-1288\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-a3f8d6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3f8d6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d8e193\" data-id=\"2d8e193\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06dae63 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"06dae63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-extra-large text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xxxl\"><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-s\">\n\t\t\t\t\t<p>It's not just people who want to be loved and noticed, but also brands. The latter build awareness through advertising, while the path to consumer recognition is paved through an elaborate public relations maze.<\/p><p>But this is everyone's goal, and without investment, it is possible to be unheard, misunderstood, and mixed-up. Research is almost the only effective way to find out whether talking to the people we want to be heard by and understood (known in the working jargon as the target group) is the right and fruitful way.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7779890\" data-id=\"7779890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24a15a elementor-widget elementor-widget-wd_accordion\" data-id=\"e24a15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-accordion wd-style-default wd-titles-left wd-opener-pos-left wd-opener-style-arrow\" data-state=\"first\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-accordion-item\">\n\t\t\t\t\t<div class=\"wd-accordion-title wd-active\" data-accordion-index=\"0\">\n\t\t\t\t\t\t<div class=\"wd-accordion-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tCommunication study\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"wd-accordion-opener\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"wd-accordion-content wd-entry-content wd-active\" data-accordion-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p align=\"justify\" class=\"translation-block\">Advertising is an effective, but expensive thing. The making and broadcasting of commercials results in a considerably high expense, so we advise you to treat the cost of the advertising research as insurance against marketing failure.<\/p><p align=\"justify\" class=\"translation-block\">The purpose of a good commercial is not to make the creative agency proud of its work. It is to sell the product. Therefore, it has to meet at least several requirements of the client: to catch the attention, to intrigue, to communicate the message clearly, to integrate the brand name strongly, to be suitable for the target group, to create the desire, etc.<\/p><p align=\"justify\">With more than 300 advertising evaluation tests to our name, we have no doubt that we will be able to offer you a truly professional solution.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mylimi ir pasteb\u0117ti nori b\u016bti ne tik \u017emon\u0117s, bet ir prek\u0117s \u017eenklai. Pastarieji \u017einomum\u0105 auginasi reklama, o keli\u0105 \u012f vartotoj\u0173<\/p>","protected":false},"author":3,"featured_media":0,"parent":1076,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1288","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/pages\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":0,"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/pages\/1288\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/pages\/1076"}],"wp:attachment":[{"href":"https:\/\/spinter.lt\/en\/wp-json\/wp\/v2\/media?parent=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}