Usage and Awareness (U&A) Research
It is an extensive analysis of customers’ habits, behaviour, and attitudes towards existing brands in the market, as well as the analysis of the loyalty for specific products.
It is a comprehensive study that focuses on everyday behaviour of the target audience, its awareness of the brand names, loyalty, choice process, etc.
In contrast to the product introduction/development researches which are oriented towards engaging the customers, U&A provides with the insights of how to form long-term product-customer relations and how to attract non-users.
For more information please contact email@example.com