Product Launch/ Development Tests
The research regarding product introduction to the market, its positioning, communication, or simply opportunities in the market make it possible to find the best solutions. By finding the best product-communication-packaging-price combination we present the best way to reach the target audience.
For the product/concept we generally use Central Location Test (or CLT), in-home test, or test-studio. Focus Group Discussion (FGD) or online methods are also used in particular cases.
Our company has plenty of experience in product development tests in food, drinks, communications, finance and pay TV spheres.
For more information please contact email@example.com