Price/ Price Elasticity Research
Pricing is one of the trickiest and most delicate processes in business. The classic graph of the demand and supply curves is not as simple as it might seem. In the real world the price is affected by plenty rational and irrational forces which lead to the price being important in various dimensions. We offer a wide range of pricing and price elasticity solutions from the classic Van Westendorp price sensitivity tests, Gabor-Granger, Brand price trade off methods to the integrated mathematical modules that analyze the entire purchasing process.
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