A company always has a miscellaneous reputation. This is why it is crucial to employ clearly defined parameters that measure and identify both strong and weak aspects of the firm’s reputation.
SP imageTest is built on the qualitative and quantitative analysis of the reputation parameters. It uses clearly defined factors that allow analyzing image with the methods of mathematical analysis. In the factor groups both rational (functional) and irrational (emotional) parameters are taken into account.
The methods of content analysis and factor analysis lead to a specific identification of good and bad aspects of the reputation and allows making motivated recommendations for the improvement.
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