Consumer Choice Research
Customers’ choice is determined by many factors. Final Choice Model allows identifying where, why and how the customers choose ours or our competitors’ product. Retrospective analysis helps to clearly name product/brand competitors. It is possible that customers choose competitor A in a supermarket for some reason, while they prefer competitor B in a smaller shop for another reason, and competitor C in a small town for completely different reasons.
Final Choice Model not only helps to identify these reasons, but can also define the groups of customers in each case (by social-demographic and psychographic characteristics).
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