Customer Behaviour Research
Various customer segments act differently on a particular day, time, or in a particular shop. They come either alone or with a partner, friends, or family members. They also spend different amounts of money and make non-homogenous purchases that accompany their personal needs. SP Shopper research tool allows revealing the needs and shopping habits of certain clusters, analyzing the structure of the customers’ needs in different shopping centers, as well as analyzing both “quality” and “quantity” parameters. Moreover, SP Shopper tool allows finding solutions for goods’ grouping and communication content and channels that promote both the flow of the customers and sales of the particular products.
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