Brand Dimension™ research tool is specially designed to analyze brand position in the market. It investigates brand awareness, usage, competitive environment, selection process, important qualities for the consumer and our brand‘s correspondence to them.
Data for Brand Dimension™ research is collected using the specialized questionnaire, which comprehensivelly defines all information needed for the analysis. Brand Dimension™ is applicable in various spheres, where existing brands can be identified; it may research brands of daily consumed goods and services as well as business-to-business products and services.
Knowing how our brand is perceived among the consumers, the qualities which are related to it, we can accurately form our brand image and apply the necessary marketing strategy. Comparing competitors‘ and our brand‘s perception we can identify our strengths and weaknesses. This research tool allows evaluating positive and negative product selection influents, identifying the problematic brand side (is it the product itself, brand communication, the brand awareness, etc.).
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